Budweiser sits within the pantheon of great brands that have become synonymous with American culture.
I had an idea, so we took it one step further. The release of the America campaign earned billions of media impressions and
coverage world wide.
Role: Creative Concept, Strategy, Copywriting
Earned media is earned. Brands have to make bold moves in order to attract the coverage that this campaign did.
In 1876, France gave the United States a gift, the Statue of Liberty. That same year, Adolphus Busch set out to brew the great American lager. To celebrate Budweiser’s commitment to the National Parks, we commissioned illustrator Malika Favre (also French) to create a bold graphic look for the summer campaign.
Role: Creative Concept, Design Direction
The art was adapted for use in apparel and other merchandise.
The brand capped off the campaign with a concert on Liberty Island.
Simple street style photography was used to generate
imagery for digital use.
The King of Beers had lost its luster and our team approached the redesign as a restoration project. Returning an American icon to its glory.
Role: Design Strategy, Design
Custom typeface developed for Budweiser in collaboration with Ian Brignell.
The rebrand also saw the return of one of advertisings most famous taglines.
Our ambition was to bring relevance back to the brand. The coverage and public reception confirmed that we had accomplished our goal.